Questions
What is Internet Marketing (SEO)?
Why is Internet Marketing Important for my Business?
Why should I hire an SEO specialist to optimise my web site?
What do you mean by keyword analysis?
Can you guarantee results?
How does SEO Work?
What is Reciprocal linking or link exchange?
What is Internet Marketing?
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products, or, services over the Internet using search engines, directories and social media.
The Internet has brought media to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing ties together creative and technical aspects of the Internet including design, development, advertising, and sales.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific website's, e-mail marketing, and Web 2.0 strategies.
Why is Internet Marketing Important for my Business?
The importance of Internet marketing strategies has increased with the growth and importance of the Internet. Most established companies are vying online space today and seek to adopt web marketing strategies to increase traffic to their company's homepage. Internet marketing helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to generate better business.
Why should I hire an SEO specialist to optimise my website?
An SEO specialist offers the experience that can only be acquired through many web site optimisation projects. Optimisation is an art and science that takes much trial and error to master. A specialist will also stay current on the latest developments within the very fluid search engine industry and will be fluent in the algorithm nuances that affect rankings.
An SEO specialist will also properly analyse the tracking data generated by your site on a regular basis and make recommendations, based on previous experience, about how to best translate that data into a more productive web site. In short, the potential rewards of optimisation warrant it be handled by someone who can properly manage your investment for the best possible return, just like any other professional service.
What do you mean by keyword analysis?
Whether you are creating a website or preparing for search engine optimisation, keyword analysis is the most critical phrase in any marketing campaign. Keyword analysis is the process of analyzing and selecting search words and phrases that your potential customers are likely to use when looking for your information, product or service.
This process includes analyzing your competitor’s keywords as well as the effectiveness of each keyword or keyword phrase. Ultimately, you want to select relevant keyword phrases that are actually used by your prospects and are not extremely competitive.
Can you guarantee results?
We can only guarantee what we can control. There are too many variables to be able to guarantee number 1 results for any key phrase in the search engine. Any consultant will tell you that a number 1 result can't be guaranteed, but what we can tell you is with search engine optimization - you will get more traffic and sales out of your website. You will not only make a return on your investment but you will realise that this is the biggest return on investment (ROI) you will get from any type of marketing.
(Note: you will find internet marketers guaranteeing results but I would urge you to think carefully what is being guaranteed. Search engine optimisers often guarantee top 3-5 results for search keywords. Great, But easy to achieve for obscure terms and terms that few sites are targeting. We make sure that all of your key phrases will generate your target market into your website, our guarantee is that our website optimisation will help your business like nothing else.)
How does Search Engine Optimisation Work?
This a question that gets asked all the time, How does it work? Do you just click on a website's all day for them to get to the top? The answer to these questions is: Website optimisation involves making your website relevant to the key phrase (products or services) that you would like to appear in the search engines.
Too much of a key phrase and your website looks like spam, too little, and the search engines don't notice. rankONE uses techniques that give your website relevance to the search engines as well giving them the popularity they need to let Google and other search engines that your website is the most relevant and worthy of being in top spot.
What is Reciprocal linking or link exchange?
Link exchange or reciprocal linking is a SEO technique where two website's exchange links. A webmaster sends a request to another webmaster for exchanging links. When looking for links or receiving requests always exchange links with relevant theme based website's. Never reciprocate with irrelevant website's, even if they have high rankings. Furthermore, never reciprocate with Gambling, Pornography or Drug related sites. At rankONE when you receive link-requests we will assess the links for you and either accept the trade or ignore it depending on if the link-exchange will benefit your website.